The most common way to use an explainer video is to place it on your homepage or the other most relevant page on your website. When people come to this page your video will help them understand what your product or service does quickly and efficiently.
However there are many other excellent ways to use your videos to generate traffic, increase conversions and support people before and after they buy. This include:
Social Media – Post your video on your social media channels for your audience to see. Video is huge on social media so you’ll often get more engagement than you would with a non video post. You could also target your audience with video ads on your social media accounts. This is a great way to reach your audience.